With a TikTok ban looming, LinkedIn putting a stake in the ground as an influencer platform, and pharma finally finding its footing, 2025 is shaping up to be a transformative year for the world of influencer marketing.
We’re about to see some major shifts that will impact how brands operate and where they invest, as well as new developments that will drive the industry forward. If there’s one thing we know for sure, it’s that influencer marketing doesn’t sit still.
Here are four key predictions that I expect will take center stage as we move through this year.
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