Research Rigor
Meets Digital Innovation
Brand lift studies steeped in research fundamentals, tailored to the audiences, content and channels of today.
Our insights transcend traditional digital analytics, delivering a comprehensive view of marketing performance to empower smarter, data-driven decisions.
We talk with you and the team to understand specific goals and objectives so we can design a custom survey.
We build out the exposed group. This group is comprised of individuals who have seen the content either organically or via a custom clutter reel. Individuals in the exposed group can be the influencers’ followers, an exact paid audience, a brand’s social followers, key target audiences, and more.
A control or look-a-like audience is recruited and screened to ensure they mimic the exposed audience.
Then, both groups take our short, customized survey – typically 5-15 questions.
We analyze the differences between both groups and measure the impact of the campaign.
What We Measure
Whether it’s an overall campaign read, longitudinal measurement, or breaking down results by channels, audiences, or influencers – Group RFZ goes beyond behavioral metrics to capture the true impact of your digital efforts.
Recall
Awareness
Familiarity
Relevance
Favorability
Sentiment
Consideration
Brand love
Custom Attributes
(ex. trust, value, brand for me)
Positioning
Place in the consideration set
Purchase Intent